Overview

Tesco Bank is a UK retail bank offering a range of financial products and services. Its community platform provided customers with a space to connect, get support, and find helpful information.

The existing homepage lacked clarity and consistency with tescobank.com. The goal of the redesign was to align the homepage with the wider product and improve navigation and user engagement.

The work was delivered at Standing on Giants, a digital agency specialising in community strategy and platform delivery. I led the design and front-end development of the community homepage, working closely with the client to ensure the experience was aligned with Tesco Bank’s brand. I also collaborated with developers to create new features to improve navigation and support user engagement.

The redesign was launched successfully, supporting customer engagement over several years before the community was discontinued.

Client
Tescobank
Role
UI Designer & Front End Developer
Focus
High-fidelity UI design,
Front end build
Platform
Web - Community Platform
Tools
Adobe XD, Digital Design System, HTML, CSS (SCSS), JavaScript
View Tescobank.com

The community is no longer active, but this reflects the experience delivered as part of this project.

Challenge

Previous Homepage

The previous homepage featured a multi-column layout with competing content blocks, creating a cluttered interface that made it harder to prioritise key actions and navigate the community.

Solution

Homepage (Logged out)

The logged-out homepage introduces the Tesco Bank community, featuring clear sign-in and registration CTAs, key content, and support entry points to encourage exploration before joining.

Homepage (Logged in)

The logged-in homepage builds on the community experience, featuring an updated header and hero banner with an “Ask a question” call to action to encourage active participation.

A more detailed case study will be added soon.